Activity 1.2 Page 7


Bangalore Enterprise Blossoms 

Rama Karaturi gained the idea for his rose-growing business when he searched, without success, for a bouquet of roses for his wife in Bangalore. The city was a rose-zone, so he decided to start growing them himself. Initially, he opened two greenhouses growing just roses. He used his own savings, so took a considerable risk, but his confidence in the growth of flower-giving at times of major festivals encouraged other investors too. He sold the flowers in India, but his business also became one of the first in India to start exporting flowers on a large scale. Rama worked long hours to make his business a success. The business, called Katuri Networks, has grown at a tremendous rate, helped by Rama’s all-round business skills. He recently bought out a large rose-grower in Kenya and his business is now the world’s largest cultivator of roses – and Rama achieved this in a little over ten years. 

1.       Rama is an example of a ‘business entrepreneur’. Explain what is meant by this term. 

Answers: Business Entrepreneur is an individual gaining new ideas so they can turn them to become a business and willing to take risks in managing their business. Business entrepreneur usually use their own savings to start a business. 

2.       Outline any three characteristics of Rama’s personality that led to the success of his enterprise. 

Answers: The first characteristics of Rama’s personality is innovative. He wanted to gives roses to his wife but there is no roses in his town, so he grows roses by himself, then he got an idea that selling rose could earn some money for him and willing to buy them to give to their relatives. The second is self-confidence. He had confidence in using roses to sell as a product could attracts customers and also attract buyers from another country  to ordered his products. As a result, his business can last for over  10 years. Thirds is multi-skilled. He has knowledge of how a rose from high quality of seeds to beautiful roses. He has good communications with his investors because he may speak different languages. He may have experiences participating in major festivals to meet new friends.