Effective Communication: The communication when sender sends an appropriate message and the receiver provides feedback to the sender to show the message has been received and understood.
Benefits:             
-          Reducing mistakes
-          Faster in decision-making
-          Quick responses to market changes
-          Improve coordination between departments
-          Motivate the workers
-          Improve customer relationships

Two main types of business communication:
        I.            Internal Communication: Involves employees communicate with each other face-to-face inside business.
-          These include giving information, giving instructions or discussing business activities.
-          Meeting about the business objectives and ideas for products & services
      II.            External communication: Involves communicating with people & organizations outside business.
-          These include ordering and selling goods and services, dealing with complaints, sharing information, or sending press releases about the latest products and services, government interventions, negotiating trade unions.
4 main types of communication methods:
a)      Visual Communication:
-          It is the communication of ideas and information in forms that can be read or viewed.
-          It is used to explain difficult concepts and communicate with the audience.
-          Materials: screen-based media, advertisements, promotions and electronic images.
b)      Oral Communication:
-          Refers to the speaking and listening skills needed in discussions, exchange thoughts and information, make clear and modest presentations, and interact with a variety of audiences.
-          Example: If a staff has a problem with the communicating they can discuss with manager.
c)       Electronic Communication:
-          It is a communication with the sender and receiver via telephone, email and video-conference.
-          Materials: fax, voice mail, electronic mail, teleconfering and private television networks.
d)      Written Communication:
-          Everything that is put down on a paper by writing comes under the concepts of written communication
-          Types: Memorandum, fax, reports, letters, newsletter, poster and post mail.







 








Communication Barriers:
1)      Physical barriers, such as noise
2)      People talking during the meeting
3)      Being late for an appointment
4)      Staffs can make mistakes because of misunderstood
5)      Some methods may not suit with the staff
6)      Complex words and wrong vocabulary lead the workers to be misunderstood