1. Survival; once they are established, they can focus on long-term objectives. Such as profit and growth. 
  2. Profit; they aim to produce sand sell the level of output where there is the greater different between revenue and the total costs. 
  3. Growth; A business that wants to expand to increase output may benefit from economic of scale. 
  4. Market Share
  5. Corporate Social Responsibility; business taking responsibility for the impact on their society and environment.