copyright: Juan Anthonio Kambuno

Management of INMIFEE profile: 
Name: Mr. Juan Anthonio Kambuno
Contact number: +852 8777 6454

1) Executive summary

 An invitee is a dreamland for the people who like coffee. It is a cafe that dedicates the whole of passion, love, and enthusiasm to the amazing world of coffee. The perfect place to chill out, study, meeting or to read the book all in one. We making it with the best quality of the coffee and smooth services. Invitee uses only the best coffee beans from Indonesia.

 The invitee company will operate a 2,100 square foot coffee bar within a walking distance from Tsim Sha Sui MTR in Nathan Road. We will use this location through three years rent with an option for extension. Also provided $200.000 start-up funds. We expected to grow sales revenue $12000 to $15.000 in year three and cost of the operational fair. It will see net profits grow from $100.000 to $125.000 during the same year.

 Key Objectives

 Inmifee’s objectives for the first year of operations are:

  • Become selected as the “best New Coffee Bar in the area” by the local restaurant guide.
  • Profits increased from month to month.
  • Keep 64% gross margin
  • Decreasing the unemployment.
  • Create a cozy, friendly environment (i.e. choice of colours, choice of music, decor)


 Key Success

 The keys to success will be:

  • Store design that is unique, good facilities to attract customers and designed for fast and efficient operations.
  • Friendly and excellent customer service.
  • Convert customers to connoisseurs


  • The high quality of products.


 Mission Statement
  • Optimistic to its product and services which are the recipe for market success.
  • Helping our customers to relieve their daily stresses.
  • Relaxing while enjoying our coffee or espresso and beverages in town.
Product and Services

 a)     Product:
The Inmifee will offer high-quality beverages such as coffee, mocha, tea, latte, fruit smoothies and juices, hot cocoa, cappuccino, espresso at a very reasonable price. We will also sell homemade dessert such as waffle, donuts, cheesecakes, and cookies, also reasonable price.
b)     We choose an employment that have been working for years. But also, accept the new employment to help for their future. Our services are perfectly smooth and friendly. Especially for the elderly and disable.

Market analysis
  1. Market needs


  • Selection: a creative choice of food and drink and the good conversation system.
  • Customers services: the customer opinion is always right.
  • Competitive price: all product will be competitively priced.


 2. Market strategy

 Our target market is the people who tired after works and want some relaxing place, meeting, chatting with friends, doing a homework.

 1.    Promoting

  • Making official website
  • Advertising via media and brochure
  • Send out ads via direct mail, which will include off coupons

2.    Price of product

  • Three sizes of drinks,

Ø  Small: $34.40
Ø  Medium: $39.90
Ø  Large: $40.50

 3)     Competition

  • Competitors

There are many cafe along the Nathan Road such as Starbucks, Pacific Coffee, and others.

  • Our Competitive Advantages

Ø  Comfortable, unique, modern and perfect atmosphere café
Ø  Creative and tasty food & drink
Ø  Great facilities
Ø  Reasonable price
Ø  Drive-thru

  • Our weakness

Ø  Lack of technology
Ø  Lack of advertisement